Turning Positioning & Narrative into Pipeline
Most companies don’t have a demand problem.
They have a clarity problem.
When people don’t understand what you do, the wrong prospects show up, messaging doesn’t convert, and pipeline becomes inconsistent.
I help companies fix that so marketing drives revenue.
What I Help With
Marketing Foundation Build
When there’s no clear starting point, or what’s in place isn’t producing the traction, conversion, or pipeline it should — I build or rebuild the core: positioning, messaging, and the systems that make everything come together.
Demand Creation
When the right people aren’t paying attention and inbound lead generation is weak, I build the go-to-market motion that generates qualified interest and fills the pipeline.
Growth Diagnosis
When growth feels inconsistent or stalled, I identify what’s actually breaking across positioning, messaging, funnel performance, product understanding, and the customer journey.
Results
- Increased inbound lead generation 4.5× in one year
- Contributed to 25%+ revenue growth through multi-channel programs
- Improved conversion rates by 20%+ through messaging and CRO
About
I’m a two-time Founding Head of Marketing with 10+ years of experience building and scaling marketing functions for B2B companies, heavily in the FinTech, payments, and finance spaces.
My focus is simple: turn positioning, narrative, and go-to-market strategy into measurable pipeline and revenue.
I combine strategy with execution: writing, testing, iterating, launching, and optimizing programs that drive results.
Work With Me