Hello.
Most companies don’t have a demand problem.
They have a clarity problem.
I help early-stage and growth-stage companies figure out what’s not working and turn it into pipeline and revenue.
The Problem
If your growth feels inconsistent, it’s usually not a lead problem.
It’s because people don’t fully understand what you do, you’re attracting the wrong prospects, your messaging isn’t converting, and sales and marketing teams aren’t aligned.
That’s what leads to low conversion, longer sales cycles, and pipeline that doesn’t compound.
What I Help With
Marketing Foundation Build
When there’s no clear starting point or what’s already in place isn’t producing the traction, conversion, or pipeline it should.
Demand Creation
When the right people are not paying attention, inbound is weak, or your go-to-market motion is not generating enough qualified interest.
Slow Growth Discovery
When growth feels inconsistent, stalled, or harder than it should, I identify what is actually breaking across positioning, messaging, funnel performance, and the customer journey.
Establish Product Understanding
When prospects don’t fully understand what you do, why it matters, or why they should trust it, they either drop off early or sales ends up explaining instead of closing.
About Me
I’m Marisa A. Sanfilippo, a 2× Founding Head of Marketing.
I specialize in helping early-stage and growth-stage fintech companies build marketing from the ground up (0 to 1) and fix what’s not working as they scale.
Oftentimes, when growth feels inconsistent or things aren’t converting, it comes back to one thing: people don’t fully understand what you do, who it’s for, or why it matters.
That’s what I help solve.
Results
- Increased inbound leads 4.5× (1,500 to 7,000 annually)
- Contributed to 25%+ revenue growth through multi-channel demand generation
- Improved conversion rates by 20%+ through a series of conversion rate optimization tests
How I Work
My focus is simple: figure out what’s not working and fix it.
I start with the customer—what they’re trying to solve and where things are breaking in the buying process. I then turn that into clear positioning, messaging, and marketing systems that drive qualified pipeline.
I’m hands-on, writing, iterating, testing, and launching while working closely with leadership, sales, and product to make sure everything connects.
Who I Work With
- Early-stage companies building marketing from scratch
- Growth-stage companies looking to improve conversion and scale pipeline
- Founders hiring their first or next marketing leader
- Teams struggling with unclear messaging, low conversion, or inconsistent growth
If that’s what you’re trying to build, let’s talk.
email | linkedin