Marisa A. Sanfilippo

Most companies don’t have a demand problem. They have a clarity problem.

I help early-stage and growth-stage companies figure out what’s not working and turn it into pipeline and revenue.

The Problem

If your growth feels inconsistent, it’s usually not a lead problem.

It’s because people don’t fully understand what you do, you’re attracting the wrong prospects, your messaging isn’t converting, and sales and marketing teams aren’t aligned.

That’s what leads to low conversion, longer sales cycles, and pipeline that doesn’t compound.

What I Help With

Marketing Foundation Build

When there’s no clear starting point, or what’s in place isn’t producing the traction, conversion, or pipeline it should, I build or rebuild the core: positioning, messaging, and the systems that make everything else work.

Go-to-Market Execution

When the right people aren’t paying attention and inbound is weak, I build the go-to-market motion that generates qualified interest and fills the pipeline.

Growth Diagnosis

When growth feels inconsistent or stalled, I identify what’s broken across positioning, messaging, funnel performance, product understanding, and the customer journey.

About Me

I’m Marisa A. Sanfilippo, a 2× Founding Head of Marketing.

I specialize in helping early-stage and growth-stage fintech companies build marketing from the ground up (0 to 1) and fix what’s not working as they scale.

Oftentimes, when growth feels inconsistent or things aren’t converting, it comes back to one thing: people don’t fully understand what you do, who it’s for, or why it matters.

Increased inbound leads 4.5× (1,500 to 7,000 annually)

Contributed to 25%+ revenue growth through multi-channel demand generation

Improved conversion rates by 20%+ through a series of conversion rate optimization tests

Results

  • Increased inbound leads 4.5× (1,500 to 7,000 annually)
  • Contributed to 25%+ revenue growth through multi-channel demand generation
  • Improved conversion rates by 20%+ through a series of conversion rate optimization tests

How I Work

My focus is simple: figure out what’s not working and fix it.

I start with the customer—what they’re trying to solve and where things are breaking in the buying process. I then turn that into clear positioning, messaging, and marketing systems that drive qualified pipeline.

I’m hands-on, writing, iterating, testing, and launching while working closely with leadership, sales, and product to make sure everything connects.

Who I Work With

Sound like we’re a match? Let’s talk.
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Testimonials

Marisa is a hardworking and detail-oriented marketing professional who can work comfortably in a fast-paced startup environment that often requires lots of pivoting and iteration. She is what I like to call the coach/player she can manage and build a team but likewise is not afraid to get her hands dirty.

— Tom McGrath, iink Payments Co-Founder & CEO

As a founder of a startup it takes time and money to build your team. Lots of times you end wearing hats that don’t fit and departments are managed without vision or structure. When Marisa, was hired as Head of Marketing that was absolutely the case at iink. Marisa, quickly provided structure and vision to our marketing plan. Her team quickly grew and our online presence and messaging started to take root. I would recommend Marisa, to anyone that is looking for someone to take charge and build a marketing team.

— Ken Lollar, iink Payments Co-Founder & COO

Testimonials

I had the pleasure of working with Marisa at IMA. She is a strategic thinker with a deep understanding of marketing methodology, creating impactful campaigns that drive revenue and lead generation. Marisa’s leadership and collaboration skills make her a standout, as she effortlessly balances creativity with data-driven insights. She’s a true asset to any marketing team, and I highly recommend her for any role that requires strong marketing strategy and execution.

— Ross Baker, Web Development Expert