Hello.

If your company isn’t getting the traction you want, or it’s inconsistent and not at the level you’d like, you’re not alone.

Most teams don’t have a demand generation problem. They have a clarity problem disguised as a demand problem.

People don’t fully understand what you do, and it shows up everywhere: in less optimal conversions such as low deal-won volume or the wrong prospects reaching out, longer sales cycles, and growth that doesn’t compound.

That’s where I come in.

I’m Marisa A. Sanfilippo, a 2× Founding Head of Marketing. I help companies turn unclear positioning into messaging and systems that drive pipeline and revenue.

My focus is simple: make what you do clear, compelling, and easy to buy.

I start with the customer: what they’re trying to solve, what’s not clicking, and what makes them trust. Then I turn that into positioning, messaging, and converting campaigns.

Beyond strategy, I’m a hands-on marketing strategist who is in the weeds writing copy, launching and testing campaigns, and working closely with leadership, sales, customer success, and product to make sure it all connects.

If that’s what you’re trying to build, let’s talk.
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